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Pura Gets A Celebrity Investor

James Harden will also serve as creative director for smart home fragrance company.

Smart home fragrance brand Pura, Orem, UT, announced that Houston Rockets shooting guard and NBA All-Star and 2018 MVP James Harden has joined the company as an investor and will also serve as creative director. In his role, Harden will serve as an advisor to the executive and creative teams and help grow brand awareness. Pura’s smart home diffuser allows users to control scent intensity, swap between two fragrances of choice, and set custom scent schedules from any smart device. “We ar...

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